Demonstration — Kibble & Co. is a fictional merchant. An independent demonstration by Nino Chavez of a scoping method — not a BigCommerce product, and not a real procurement.

10. Reference Prototype

10.1 What exists

Kibble & Co. operates a public demonstration fleet showing the subscription capability running today, live on the open web. It is not slideware:

A companion demonstration, askbc.ninochavez.co, shows an AI-powered store-assistant pattern built on BigCommerce. It is a public product page rather than a live embedded session, and it is not part of the subscriptions purchase loop above — it is included because it is part of the same public fleet and speaks to the same platform-native build quality.

ninochavez.co/demos carries the build record: written, session-by-session accounts of how the fleet above was built, plus a set of standalone technique write-ups pulled from that work.

All of this is reachable directly. No login, request, or credential stands between an estimator and any of it. What an estimator sees at these addresses is the thing itself, not a description of it.

10.2 Role in the engagement

The fleet is an executable reference specification, not a codebase to extend:

  1. Behavior oracle. When a bid-preparation question takes the form "what should happen when…", the fastest answer is to run the flow on the live storefront and watch. The written acceptance criteria remain the contractual authority (see 08-scope-boundary-and-engagement-model.md); the demonstration is the fastest way to understand them.
  2. Feasibility signal, not feasibility proof. The MVP journeys this package describes (03-user-journeys.md) are not hypothetical — the subscribe-and-save purchase and the subscriber self-service actions are running today, publicly, against a real catalog. That is weaker than a credentialed sandbox with visible billing execution: a public storefront demonstrates front-end and purchase-flow behavior, not the billing, dunning, or merchant-admin internals a vendor would need to price. Those remain estimation judgment calls, priced from the written requirements, not something an estimator can watch run.
  3. Estimation aid. An estimator can explore the storefront and the recorded walkthroughs directly, at any hour, before a bid is due — no scheduling, no NDA, no request required.

The vendor builds the production system natively on Kibble & Co.'s BigCommerce store, with their own architecture. The demonstration fleet's own runtime, code, and internal design are explicitly not the target and impose no constraint on the vendor's solution beyond the behavior itself.

10.3 What is available to estimators

Public, unauthenticated, reachable by anyone during bid preparation:

Surface What it shows
storefront.bcsubs.app, aisles.bcsubs.app The live Kibble & Co. storefront: catalog, Auto-Refill subscribe-and-save purchase, and subscriber self-service (skip, swap, pause, change cadence)
marketing.bcsubs.app Capability overview, lifecycle explainer, and three narrated video walkthroughs (merchant setup, merchant operations, subscriber purchase)
askbc.ninochavez.co A companion AI store-assistant demonstration on BigCommerce
ninochavez.co/demos The written build record — how the fleet was built, session by session, plus standalone technique write-ups

10.4 What is not provided

10.5 Standing caution

Where the demonstration fleet's behavior and the written acceptance criteria diverge, the written criteria govern, and the divergence should be reported (see 08-scope-boundary-and-engagement-model.md). The fleet retires ambiguity about intended behavior; it does not replace the contract.


Kibble & Co. is a fictional demo merchant. This package is an independent demonstration by Nino Chavez of a scoping method — not a BigCommerce product, and not a real procurement.